SkyMobi (NASDAQ: MOBI) is a leading mobile game publisher, and owner of the Maopao app platform and Zhifuyi mobile billing SDK, in the People’s Republic of China. SkyMobi Publishing’s titles reach 80% of China’s mobile gamers and Maopao reaches 33 million monthly active users.
After I had contacted about 100+ other potential publishers it was very clear SkyMobi was SERIOUS about releasing our game in China and would be 100% invested in making sure our game was Localized (not just translated) for China.
Working with our proprietary engine, their team created a deeply localized game that feels like a genuinely Chinese product while remaining faithful to our original design.
What’s Your China Strategy?
This year, China becomes the world’s largest mobile gaming market. Are you in?
600 million mobile gamers
$3 billion+ spent on mobile games in 2014
Nearly 100% year-on-year growth (2013/14)
DID YOU KNOW? China’s Largest Mobile Gamer Demographic
Live in 2nd-4th Tier Cities
China’s fastest growing demographic of mobile gamers makes up 60% of all mobile gamers in China.
- Age: 15-30
- Income: $7,000/year
- Education background: Junior College or under
Payment Method Preferences
Micro-payments, mainly SMS payment through carriers, and then 3rd party platforms.
50% users download games from data. Therefore, the most successful apps are 50MB or smaller.
Our Publishing Channels Run the Deepest
Whether you want to reach China’s largest gamer segment or the rest of the market, our proprietary and partner channels runs deeper than other publishers.
We partner with the essential distribution partners
70+ App Stores including Qihoo 360, Xiaomi, Baidu,
China Mobile, China Unicom, China Telecom
And, unlike other publishers in China
Our Maopao appstore is pre-installed on 40% of OEM Android phones sold in China today thanks to our OEM, operator, and retailer partners.
We’ve maintained a long-time, strategic partnership with China Mobile, China Unicom, China Telecom for nearly 10 years
Since 2005, we’ve served over 1 billion users with 15 billion app downloads featuring over 550,000 apps
We help mobile game developers succeed in the Chinese mobile app market.
Even Chinese developers use us to ‘localize’.
The developer of ‘Fort Conquer’ is glad they did. Its revenue is $500,000/month as of May 2014. Our localization team has a collective 50 years experience
BILLINGWithout a partner in China, billing is a pain.
We’ve developed our own proprietary SDK that integrates carrier billing along with tens of 3rd party billing systems making it super easy for users to pay, and for you to get paid.
We own the leading offline channel
The channels it not only has access to, but controls. Our Maopao app store is in the hands of 400,000+ new users every day, with 25 million monthly active users.
Our International Outreach
In 2014, we began outreach to international developers by attending conferences and developer meetups in 11 countries and counting. Though our marketing outside China began this year, it most definitely doesn’t mean we’re new to the mobile games publishing business. In fact, we have been publishing apps since 2005, and we were the first Chinese company in the market to list on NASDAQ (MOBI). And, that’s how in 2014 we’re now the proud publishing partner of Dungeon Quest, Beach Buggy Racing, Pele: King of Football, Skiing Fred, and Battle Towers!
Upcoming events to find us:
April 21-23: Games for Change Festival, New York City, USA
May 11-12: Pocket Gamer Connects, San Francisco, USA
May 20-22: Nordic Game, Mälmo, Sweden
June 16-19: E3, Los Angeles, USA
San Francisco Office:
425 Market Street, Suite 2280, San Francisco, CA 94105
Hangzhou Office (Headquarter):
10/F, Building B, United Mansion, NO.2 Zijinghua Road, Hangzhou
Rm. 1901, Building D, No. 89 Jianguo Road, Chaoyang District, Beijing
2D Bihai Buiding, Yuehai Garden, Zhuzilin, Futian District, Shenzhen
Interested to publish your game in China?
developers (@) sky-mobi.com
Rm.713-715 Business Center, No.1733 Lianhua Road , MinHang District, ShangHai