Mobile Games Market in 2015- CHINA

This year, China becomes the world’s largest mobile gaming market after 2014 ended with 450 million mobile gamers and $3+ billion spent on mobile games.

China’s Largest Mobile Gamer Demographic –

Residents of 2nd and Lower Tier Cities

 

Regional distribution

Mainly in Guangdong, Zhejiang, Shandong and Henan

 

Preference on games

User preference

 

Preference on games

User preference

Poor handset performance

Why diaosi prefer games with smaller package size

Which is the best time for promotions

Which is the best time for the first in-app purchase